Amazon recently cracked $320 billion in sales, further solidifying the company as one of the biggest in the world.
Since this is the juggernaut that people are turning to, and because Amazon has played a large role in ending the runs of some of the biggest retail institutions ever created, it’s definitely time that you carve out your piece of the pie by advertising on Amazon.
Amazon has its hand in a little bit of every part of the retail sector, so you need to learn how to use Amazon advertising services in a way that makes sense for the business you conduct.
This guide will help you figure out these matters, in addition to coming up with advertising strategies that are solid.
Understand Why Amazon Advertising Services Are so Important
First and foremost, you need to come up with a clear idea of why advertising with Amazon can be a game changer for you.
For one, Amazon gets a tremendous amount of traffic, so if you sell products on the platform or advertise, you will have a huge pool of visitors. By using both the built-in advertising strategies offered by Amazon, and incorporating some savvy of your own, your campaign can be a smashing success.
Take Inventory of Your Business Model to Decide What Sort of Advertising You Need
Once you are ready to begin looking into Amazon advertising strategies, make sure that you tailor them to your needs.
For example, you’ll need a different strategy for FBA than you would Kindle Unlimited.
The strategies that you put into place will depend entirely on the area of Amazon that you depend on the most.
Put the Best Tips to Use
Ready to start making use of Amazon’s powerful advertising potential? Start with the following tips:
1. Make Use of Sponsored Products
Amazon’s Sponsored products feature is one of the most powerful advertising tools around.
With this feature, you can highlight individual products that you have listed on the site.
Giving some shine to these individual products allows you to upgrade your traffic while also enjoying the end results that you receive. This sort of campaign can be incredibly worthwhile if you are running a promotion, if you want to give some attention to slow-selling items, or if you are looking to put some juice behind hot sellers.
Every Advertiser will have different reasons for going with particular campaigns, but the sponsor products feature is always a winner when you go about it the right way.
2. Be Sure That Your Amazon Product Pages Are up to Par
Never look at your Amazon products Pages as a simple means to an end.
When do sellers get into the business, they’re often so eager to get started that they just throw some listings together and post them without giving them much. When this happens, you failed to truly capitalize on the matter is that will really draw people’s attention.
There is an art and a science to creating the best possible product pages, so it is only embracing this information that will begin to put together the sound of strategies.
You will need to be as precise with the specifications as you can so that your Shoppers know exactly what they are getting. When you have detailed listings, you are far less likely to get a tremendous amount of returns and will have satisfied customers.
Showing attention to detail with your product pages will quickly Skyrocket you to top seller status and will inherently make your business more profitable and drive more traffic to your products.
3. Wrap Your Mind Around Search Engine Optimization (SEO) for Amazon
For the past decade and some change, all industries have been flocking to searching engine optimization (SEO) as the new marketing strategy, and if you didn’t learn it, you were doomed to fall behind. These strategies largely involved Google, so companies would fall all over themselves to stay up to date with Google algorithms and changes.
Today, Amazon search engine optimization is becoming every bit as important.
While Google is the biggest search engine, Amazon is the biggest retail search engine. Mastering Amazon SEO can get you direct conversions that grow your profit margins.
4. Learn How to Advertise Digital Products if This Is Your Bread and Butter
Digital products are one of the best ways to grow your income streams on Amazon. You also need to know how to advertise if digital products are your specialty.
Amazon authors have been able to use free content as a tremendous way to advertise. By putting out some free stories, they can grow their e-mail list and get people to purchase the paid versions.
There are also entire advertising strategies for authors and other digital creators that involve keywords, mirroring other top authors and so much more.
5. Use Analytics and Get the Most Out of Your Campaigns
If you are hoping to maximize your Amazon advertising strategies, you always need to be using analytics to learn and adapt.
By looking into your dashboard and using every bit of analytics at your disposal, it is easier for you to win big with your campaigns.
Crack the Code With Amazon
When you put these Amazon advertising services tips to use, you’ll find much greater success. Utilize these tips to get the most out of the way you advertise with Amazon.
Put together an Amazon marketing strategy that works by following these tips.
Also published on Medium.