Is Amazon PPC automation the next big thing in marketing?
Amazon seems to be everywhere these days. The company has bought out Whole Foods and has grown to become the second-largest retailer in the world.
As an FBA seller, you’re taking advantage of that. You’re building an empire of goods to sell on Amazon. To get that empire to grow, you need to advertise your products to get ahead of the competition.
The problem with PPC advertising is that you constantly need to refresh and test your campaigns. PPC automation can help you with that.
Read on to learn more about PPC automation and the top benefits to automating your Amazon PPC ads.
1. Beat Growing Competition
Before we dive into PPC advertising, let’s take a look at why it makes sense to advertise on Amazon. First of all, Amazon is a search engine. You may think that it’s a retail store. It’s not a place where people go to search for products.
There’s a reason why advertisers are moving their ad dollars from Google to Amazon. More people are turning to Amazon to start the buying process than looking something up on Google.
It’s not just FBA sellers who recognize this shift in advertising spend. Major brands and advertising agencies are starting to put major money into Amazon PPC ads. That kind of growth can lead to increased competition for the entrepreneurial FBA sellers.
In order to compete, you have to take advantage of every resource available. Where PPC automation helps is to get you to maximize your time, increase your ROI and create stronger campaigns that can withstand competition from the largest companies.
2. Save Time
The biggest problem with running a PPC campaign on Amazon is that it takes away too much time from you running the business.
Whether you’re running an automated or manual campaign in Seller Central, there’s a significant amount of work that needs to happen.
You have to optimize your pricing to give yourself a chance to win the Buy Box. You have to run reports to see which keywords are bringing in the most money. Then, you have to figure out negative keywords and determine which ones aren’t worth the clicks.
Even if you’re a PPC expert with the best system, you’re probably spending too much time optimizing your campaigns. That time could be better spent on improving your product line or customer service. Those are important ways to grow your business that you’re missing out on.
3. Improve Your Campaigns
Chances are that while you know enough about PPC advertising to make a solid business, you’re not an expert at it. There are probably some tweaks that you can make to the campaigns that can help you optimize your campaigns.
For example, have you split test headlines? Have you pulled the underperforming keywords from the campaign and added a higher budget to the keywords that are performing?
4. Decrease ACoS
ACoS is probably the most important metric that FBA Sellers use to determine the performance of advertising campaigns.
The Advertising Cost of Sale is the result of your total ad spend divided by your total ad sales. For example, if you spent $25 in ads and made $100, your ACoS is 25%.
What’s a good ACoS? There’s no one metric that will work for everyone. Your industry will vary from others and you’ll have to take into account your cost of goods sold, too.
With a good PPC Automation tool, you set the ACoS that you want to reach and the tool will take care of the rest. You don’t need to spend your time messing around with Seller Central and Excel spreadsheets to find out if your investment is actually working for you or not.
5. Advertising is No Longer Based on Hunch
For many FBA sellers, Amazon PPC advertising is a mystery. You think that what you’re doing is working, but you’re not analyzing data. You’re going off of a hunch or what you think might work.
With that strategy, you’re probably throwing money out the window.
Amazon PPC automation does the work for you. Not only that, the work is based on hard data. Automations are based on complex algorithms that are constantly being perfected.
You don’t have to rely on your gut, you just have to rely on a PPC automation tool.
6. Better Chance at Winning the Buy Box
For Amazon sellers, the Buy Box is everything. There are a dozen factors that go into getting the Buy Box. Your return rate, reviews, customer response time all play a role in deciding who gets the Buy Box.
If you’re a new FBA seller, you won’t win the Buy Box that often. You can use an automated sponsored ad campaign to boost sales, and then generate a significant amount of product reviews. That will show Amazon that you’re a worthy seller and should have the Buy Box.
7. It’s Better Than Seller Central
It is possible to automate Amazon PPC ads right in Seller Central. All you have to do is choose Automated when you set up your ad campaigns
The issue with automating right in Seller Central is that your campaigns are still limited. The only thing that’s really automated is the price.
You still have a lot of labor ahead of you. You need to optimize the text, remove keywords that aren’t working, list your negative keywords, just for starters.
While Amazon can automate pricing within your range, you still have a ton of work to do to optimize your campaigns. That doesn’t seem like much of a win for you and your time.
There are PPC automation tools that can go above and beyond what Amazon offers that do all of the guesswork for you.
Start Making Amazon PPC Automation Work For You
Advertising on Amazon is a must for any FBA seller. If you want to compete and have a better chance of winning the Buy Box, you have to advertise.
With Amazon PPC automation, running sponsored product campaigns don’t have to be a time-consuming chore.
Ready to start automating your Amazon PPC campaigns? Take our software for a $1, 30-day trial today.
Also published on Medium.