Writing sponsored campaign content is not an easy task, especially if you are new to the job. But in order to properly promote products on Amazon and boost sales, you need to create an effective campaign – and writing ad content is a part of the job. Here’s how to write killer sponsored products campaigns to boost your sales.
#1 Preparation Is Key
The first thing you should remember about writing sponsored product campaigns is that preparation is key. Without prior preparation, you can expect your campaigns to fall flat. Imagine a situation when someone clicks on the ad, gets to the product page… and sees that there are no reviews, the product isn’t in stock, and the description seems off. Here are some things you can do to prevent a situation like that from happening:
- Product in Stock: Firstly, check that all the products you are promoting are actually in stock. Moreover, if these are clothing items or any other products that usually have multiple options to choose from, make sure that these options are available. Nobody wants to decide to order shows only to find out that there’s just one size available – and it doesn’t fit them.
- Reviews Available: Secondly, you need to have at least some reviews available on your product pages. Ask past customers to leave a review about the product and encourage new ones to do the same. When there is social proof, potential customers are more likely to get persuaded and make a purchase.
- Descriptions, Images, Videos: Thirdly, your product page is important, so make sure it has all the necessary details like descriptions, images, and videos. Because customers will be ordering online, they will mostly rely on the visuals and descriptions you put on the page to decide whether they want to purchase the product.
- Price Competitiveness: Lastly, even though the user has clicked on your ad, it doesn’t mean they won’t be comparing prices. Check other prices and see if yours is competitive. If yours is higher, you will probably want to lower it. Otherwise, your product needs to be really good to fit that price.
#2 Don’t Mislead the Audience
Before you even start writing the sponsored products ads, you need to understand how important it is not to mislead your audience. When you market your products in any way, you will likely want to present them in the most positive light. However, it’s worth remembering that you shouldn’t actively conceal its disadvantages or exaggerate its advantages. If you do so, this could lead to many angry customers and a spoiled reputation.
When writing descriptions, don’t make claims that you know aren’t true or accurate. However, if you do have claims backed up by research, go ahead and use them. When providing visuals like images or videos, present the products as they are. Please don’t use too much editing, or it could mislead the audience. Just remember the difference between what burgers look like in ads and what they actually look like when you get them.
#3 Start with Automatic Targeting
Now, when you are setting up your campaign on Amazon, there will be two options: automatic targeting and manual targeting. As a beginner, it’s better to start with automatic targeting. This will help you set up your campaigns much faster and will help you learn how to do it manually in the future. But the biggest benefit of using automatic targeting is that you will get automatic keyword suggestions that you can use.
These keywords will be suggested based on your product description. Most of them will be the ones that are most popular in your niche and specifically for that product. However, some of them might not work out for you in the long run. As you launch your campaign, you will get a lot of data that you can analyze and use to adjust your campaigns. You will also see which keywords don’t work, so you can then disable them.
#4 Find Your Uniqueness
Before writing your sponsored products campaign ads, you need to stop for a moment and think about what makes your offer unique. Are you selling a product or products that haven’t been sold by anyone before? Are you offering products that are trendy at the moment? Are you offering products that everyone buys all the time, but they have an original spin to them? These are the questions you need to be asking to find that special something about your offer.
As Abigail Montgomery from the custom writing reviews site Pick The Writer puts it, “Finding something truly authentic nowadays is quite hard, actually. The market is oversaturated – and it’s true for pretty much every niche you can think of. That’s why offering something unique and original is so important for your business to succeed.”
#5 Focus on The Keywords
Once you have used automatic targeting, it may seem that you can forget about keywords, but that’s actually when it’s all just starting for you. When writing the sponsored product ads for Amazon, you need to keep your focus on the keywords and use them throughout your items’ product pages.
The title for the product and the description should have various keywords relevant to the product. You can even use instructions or explanations in your images and videos – and use the necessary keywords in those too. Using keywords in visuals won’t help your SEO, but it will signal to your potential customers that your product is the one they are looking for.
#6 Track and Analyze the Data
As mentioned above, once you launch your sponsored products campaign on Amazon, you will get many data. Obviously, you will need to track and analyze that data to adjust your campaign properly and plan your future campaigns. Some data that you will probably want to keep an eye on include:
- The number of users seeing your sponsored ads.
- The number of users clicking on them and their click-through rate.
- The number of users eventually making the purchase aka conversion rate.
- The amount of promotion and budget you spend to get one purchase.
All in all, there are some things you should always keep in mind when writing your sponsored products campaigns – like focusing on the keywords, for instance. Make sure to follow the steps in this article and start writing better ad content for your Amazon sponsored product campaigns.