Online reviews are extremely important for any business’ success. They help you strengthen your brand’s position on the market and make customers trust your products. Clients take online reviews very seriously. They influence your target audience to decide whether they should buy your products and convince them to return to you in the future. When you choose to sell products on Amazon, you should be aware of the power
One of the most effective ways of increasing sales on Amazon is running Amazon Sponsored Products (PPC) ads. It works similar to Google Ads, where you create an ad and place a bid for it. You are only charged when a user clicks on the ad. But Amazon sellers that have tried these ads or are currently running several Amazon advertising campaigns will have come across some challenges. Table
People no longer trust words; they trust pictures. They say a photograph is worth a thousand words, I ask myself, what else do they say? In my opinion, it’s not about the look; it’s about the feel. If you can’t feel what you’re looking at, no one else will ever be able to feel anything while looking at your pictures. The same is the case for eCommerce photography. For
Did you know that during the second quarter of 2019, Amazon generated sales of over $63.4 billion? That’s right — and if you want a slice of the profits, setting up an Amazon business is the way to go. You won’t need a huge amount of money, a large warehouse, or any business experience to get started. Selling private label products makes it easy to start generating profits without
What could happen for your Amazon business when you have the capital to invest in the right sales-boosting tactics? Do you feel like you are stuck in a rut with your Amazon business? It doesn’t take long before the excitement of owning your own business can fade when things aren’t going as you had expected. It gradually happens as you fully realize there’s never enough time or money to
Experts estimate that Amazon reviews drive 20% of the sales. This means each review you get is important; they even estimate one product review could be worth around $400 billion. Even negative reviews help you get more sales. A few negative responses make your item more believable. If all reviews are 5 stars, the customer can get doubtful. However, only 5% to 10% of customers leave a review. How
Are you interested in utilizing Amazon’s Sponsored Products to drive paid traffic to your listing, improving your sales velocity? Advertising on Amazon is a crucial part of your selling strategy. Having a profitable campaign run with a decent return on investment can be the main driver towards higher overall sales. Table of Contents: Campaign types and definitions Sponsored Products Overview Creating your first Sponsored Products Campaign Campaign settings Campaign
Are you looking for effective ways to market your products on Amazon? There are over 30.2 million businesses in the US today. For the economy, this is a good thing as it ensures goods and products keep getting exchanged between people. This ensures the circulation of money all over the country. For business owners, it means there’s a lot of competition. To get ahead of the competition, you should
While Amazon can be a very lucrative selling platform, it is also very competitive. So as an Amazon seller, you want all the advantages you can get over other sellers and companies. In 2016, Amazon Enhanced Brand Content was introduced to help sellers showcase their products via the positioning of their brand. However, not many Amazon sellers are using this feature to their advantage. Let’s talk about what this
Did you know that the average conversion rate of eCommerce sites is 1.33%? On Amazon, it’s a different story, though. The average PPC conversion rate of the platform is a whopping 9.47%. This means its PPC campaigns are on a whole other level than the off-Amazon ads. This is one of the reasons why advertisers are choosing Amazon and why Amazon’s advertising business has grown to be worth $10
It is the fastest, most advanced Amazon PPC Automation tool currently on the market.
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