Nowadays it’s pretty difficult to find a post on Amazon keyword research that’s not focused on the typical do’s and don’ts on how to perform a keyword research.There are a million tools and blog posts about. And, of course, excellent tools like Viral Launch to find profitable keywords, their search volume and ad costs.But, can we find a way beyond keyword research to get more keywords? Of course we
Campaign bidding strategy adjustment is added! To let Amazon adjust your bid after you, dynamically, click the cogs (gears) button under each of the campaign name and click on EDIT tab. See image below for the location of Amazon Bidding Strategy: What is Bidding Strategy? You can ask Amazon to modify your bid in each ad impression. There are 3 types of Bidding Strategy on Amazon: Dynamic Bids –
You’ve probably heard all the stories of people making thousands of dollars selling products on Amazon. So, just how are they doing it, and what exactly are they selling? For most successful Amazon sellers, the key is finding niche products with a high amount of demand and minimal competition. With a little knowledge and the right tools, you can find these products, too, and start on your journey towards
Social media plays a crucial role in consumer interaction, making you an active participant in your brand development, mainly through the improvement of customer experience for which Facebook, Instagram, Twitter, and other social media platforms provide a perfect framework. Moreover, with enough analytical and management tools and personal skills, one could improve any aspect of the business, including sales as the ultimate goal of e-commerce. In this article, we
According to Serpwatch, PPC is one of the earliest forms of digital advertising. It is also one of the most effective campaigns you can use to reach and convert more website visitors. Furthermore, with PPC campaigns, you can feature your products on the search engine result pages (SERPs). This will, in turn, allow you to reach potential customers that search for keywords relevant to your products. Amazon is one
It is estimated that there are over 5 million marketplace sellers on Amazon. 2 million of these are on Amazon.com alone. Amazon is truly an amazing business opportunity, however, with more and more sellers joining all the time, it takes skill and guile to stay ahead of the pack. One method that will raise the profile of any seller is an Amazon pay per click campaign. How can this bring attention
Game theory plays an increasingly important role in informatics in general, especially with regards to artificial intelligence as well as in the field of multi-agent systems. The game theory approach to Amazon repricing is the only way to ensure that you can always get the optimal price for a profit under certain competitive conditions for every product you sell. It has been designed to think like a real retailer.
Amazon advertising uses an entirely different model to the two giants, Google and Facebook, who dominate the digital ad market. In brief, Google relies on “intent-based advertising”. What users type into a search box is the chief indicator of user desire. Data is crunched based on user searches. Thus, Google can target ads around things that people want. Marketers use Facebook’s metrics and analytics to gain insights based on connections people
Online reviews are extremely important for any business’ success. They help you strengthen your brand’s position on the market and make customers trust your products. Clients take online reviews very seriously. They influence your target audience to decide whether they should buy your products and convince them to return to you in the future. When you choose to sell products on Amazon, you should be aware of the power
One of the most effective ways of increasing sales on Amazon is running Amazon Sponsored Products (PPC) ads. It works similar to Google Ads, where you create an ad and place a bid for it. You are only charged when a user clicks on the ad. But Amazon sellers that have tried these ads or are currently running several Amazon advertising campaigns will have come across some challenges. Table
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