Blog

According to Serpwatch, PPC is one of the earliest forms of digital advertising. It is also one of the most effective campaigns you can use to reach and convert more website visitors. Furthermore, with PPC campaigns, you can feature your products on the search engine result pages (SERPs). This will, in turn, allow you to reach potential customers that search for keywords relevant to your products. Amazon is one

It is estimated that there are over 5 million marketplace sellers on Amazon. 2 million of these are on Amazon.com alone. Amazon is truly an amazing business opportunity, however, with more and more sellers joining all the time, it takes skill and guile to stay ahead of the pack. One method that will raise the profile of any seller is an Amazon pay per click campaign. How can this bring attention

Game theory plays an increasingly important role in informatics in general, especially with regards to artificial intelligence as well as in the field of multi-agent systems. The game theory approach to Amazon repricing is the only way to ensure that you can always get the optimal price for a profit under certain competitive conditions for every product you sell. It has been designed to think like a real retailer.

Amazon advertising uses an entirely different model to the two giants, Google and Facebook, who dominate the digital ad market. In brief, Google relies on “intent-based advertising”. What users type into a search box is the chief indicator of user desire. Data is crunched based on user searches. Thus, Google can target ads around things that people want. Marketers use Facebook’s metrics and analytics to gain insights based on connections people

Did you know that during the second quarter of 2019, Amazon generated sales of over $63.4 billion? That’s right — and if you want a slice of the profits, setting up an Amazon business is the way to go. You won’t need a huge amount of money, a large warehouse, or any business experience to get started. Selling private label products makes it easy to start generating profits without