Amazon recently cracked $320 billion in sales, further solidifying the company as one of the biggest in the world. Since this is the juggernaut that people are turning to, and because Amazon has played a large role in ending the runs of some of the biggest retail institutions ever created, it’s definitely time that you carve out your piece of the pie by advertising on Amazon. Amazon has its
Cybersquatting has become rampant in recent years. There’s a growing number of cases of doppelgangers trying to abduct assets of legitimate brands. One such group decided to target our cutting-edge Amazon Advertising automation platform Zon.Tools. Together with our brand, our customers were exposed to various malicious activities. The good news is cybersquatters didn’t have it their way. We filed a lawsuit, which resulted in the takeover of the zontools.com
Imagine if your business could advertise directly to consumers through the biggest online retailer in the United States. What do you think that would do for your business? No wonder advertisers have seen a major shift in clients wanting to invest in Amazon PPC as well as Google AdWords. Some brands even moved 50-60% of their Google budgets over to Amazon. But what is Amazon PPC exactly? Learn all about
Did you know Amazon surpassed Google in product searches, growing from 46% to 54% in a span of only 3 years? It’s not surprising, as many people go to Amazon as the default place to look for the products they intend to buy. Since the intent is there, Amazon is a great place to use PPC ads. This is what Amazon Sponsored Products offer – greater visibility to users
Small business owners are drowning in their to-do lists. 72% of small business owners report feeling overwhelmed with their daily duties. Digital marketing and advertising are supposed to make your life easier, as a business owner. You’ve already got so much to do. Do you really want to add one more task to that list? Sponsored products are a wonderful way to get your listings noticed on Amazon. Automation
There’s a lot to learn when you’re running an Amazon FBA business. You need to do product research, keyword research, advertise your products and so much more. Over half of Amazon’s sales come from third-party sellers. How can you get in on that action and grab your share? By arming yourself with the top Amazon FBA tools to help you grow your business. What are the top tools to
The constant Amazon changes can be frustrating for people like you and I. With all the moving pieces going into a sale, working without a comprehensive strategy is impractical. A solid Amazon marketing strategy means less work for you while you’re making more sales than you have before. A good strategy starts back on the product page. It involves a significant amount of keyword research. You also need to
Entrepreneurs are always pressed for time, and Amazon sellers are especially time poor. You have to source quality products with a real market need, continually optimize your listings and watch out for blackhat moves made by your competition. When you add in the nitty-gritty details of managing your Amazon e-commerce channel, such as monitoring your inventory and improving your conversion rate, you can quickly get overwhelmed with all of
Almost 60 percent of shoppers start their journey on Amazon. What’s more, most of these people have arrived on Amazon’s website primed and ready to buy. This is a sharp contrast to people who launch a search engine when they open up their web browser. Those people are more likely to be in an earlier stage of the buying cycle. The people who land on Amazon are at the
Imagine walking into your house, only to find another family sitting in your living room. Or trying to go to a store like a Target, finding a store with the same name and sign but packed with entirely different product. This is basically what cybersquatters do. Cybersquatting has been reaching new heights in recent years. Continue reading to find out how we protect ourselves and our customers from cybersquatting.
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