While Amazon can be a very lucrative selling platform, it is also very competitive. So as an Amazon seller, you want all the advantages you can get over other sellers and companies. In 2016, Amazon Enhanced Brand Content was introduced to help sellers showcase their products via the positioning of their brand. However, not many Amazon sellers are using this feature to their advantage. Let’s talk about what this
Did you know that the average conversion rate of eCommerce sites is 1.33%? On Amazon, it’s a different story, though. The average PPC conversion rate of the platform is a whopping 9.47%. This means its PPC campaigns are on a whole other level than the off-Amazon ads. This is one of the reasons why advertisers are choosing Amazon and why Amazon’s advertising business has grown to be worth $10
The number of third-party sellers on Amazon has been increasing over the years. In 2017, there were 1,761,784 Fulfillment by Amazon or FBA sellers with listed products. The total income from Amazon sellers has also increased. In 2017 the company’s Marketplace made $118 billion. With the amount of money coming in from the Marketplace, it’s not surprising more and more people want to become FBA sellers. The cost to
If you’re just starting out on your Amazon selling journey or looking to add items to your already successful line up you definitely want to make sure you’re making the right choices. Finding items that will be profitable is an important part of making sure you don’t wind up losing money and having tons of unsold stock. The search for profitable items can seem a little overwhelming especially if
Thinking about advertising on Amazon? Wondering if Amazon’s Sponsored Ads will deliver a good return on your investment? Amazon is to retail what Google is to search engines. And with the holiday seasons around the corner, running an Amazon Sponsored Ad Campaign may be just what your business needs to pump up your sales revenue. In this post, you’ll discover if Amazon sponsored ads are right for your business.
You find a great product to sell via Amazon FBA. You check out the estimated search volume, look at the competition, and get an idea of how much profit you can make per sale. Things start looking exciting, and you start figuring out how to source the products. Just when you start thinking that everything is in place, you find out that the product is “gated.” Darn! Table of
As the most valuable public company in the world, Amazon provides great income opportunities. Thanks to its ease of use and quick delivery, it’s immensely popular Better yet, it makes it convenient for sellers to use their platform to distribute their products. The challenge, however, is the sheer number of people using it. Like getting a stall at a crowded market, many sellers can find it difficult to get
Automation is taking over the technological landscape, including the retail industry. This is big news for Amazon sellers who are always looking for ways to stay ahead of the competition. But understanding artificial intelligence isn’t as easy as it looks. Unfortunately, many Amazon retailers fail when implementing an automation strategy. Half of the automation projects fail because of the wrong process choice, as well as insufficient change management. Fortunately
Amazon is an e-commerce giant with millions of sellers and customers across the world. As a seller, if you are looking to scale your business or even launch your brand online, Amazon is a platform not to be missed. Not only does Amazon offer substantial advantages to small-sized companies such as its massive audience reach and existing customer base, but it also provides opportunities for small-sized companies to grow
95% of Americans shop online every year. That’s almost everyone. And nearly all of those shoppers never make it past the first page of a search engine result. That’s why it’s so essential for a business to land their name at the top of the list, time and time again. Even though there are 5 million Amazon sellers worldwide, only a little over 100,000 of those sellers sell 100,000
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