According to Serpwatch, PPC is one of the earliest forms of digital advertising. It is also one of the most effective campaigns you can use to reach and convert more website visitors. Furthermore, with PPC campaigns, you can feature your products on the search engine result pages (SERPs). This will, in turn, allow you to reach potential customers that search for keywords relevant to your products. Amazon is one
It is estimated that there are over 5 million marketplace sellers on Amazon. 2 million of these are on Amazon.com alone. Amazon is truly an amazing business opportunity, however, with more and more sellers joining all the time, it takes skill and guile to stay ahead of the pack. One method that will raise the profile of any seller is an Amazon pay per click campaign. How can this bring attention
Game theory plays an increasingly important role in informatics in general, especially with regards to artificial intelligence as well as in the field of multi-agent systems. The game theory approach to Amazon repricing is the only way to ensure that you can always get the optimal price for a profit under certain competitive conditions for every product you sell. It has been designed to think like a real retailer.
Amazon advertising uses an entirely different model to the two giants, Google and Facebook, who dominate the digital ad market. In brief, Google relies on “intent-based advertising”. What users type into a search box is the chief indicator of user desire. Data is crunched based on user searches. Thus, Google can target ads around things that people want. Marketers use Facebook’s metrics and analytics to gain insights based on connections people
Online reviews are extremely important for any business’ success. They help you strengthen your brand’s position on the market and make customers trust your products. Clients take online reviews very seriously. They influence your target audience to decide whether they should buy your products and convince them to return to you in the future. When you choose to sell products on Amazon, you should be aware of the power
One of the most effective ways of increasing sales on Amazon is running Amazon Sponsored Products (PPC) ads. It works similar to Google Ads, where you create an ad and place a bid for it. You are only charged when a user clicks on the ad. But Amazon sellers that have tried these ads or are currently running several Amazon advertising campaigns will have come across some challenges. Table
People no longer trust words; they trust pictures. They say a photograph is worth a thousand words, I ask myself, what else do they say? In my opinion, it’s not about the look; it’s about the feel. If you can’t feel what you’re looking at, no one else will ever be able to feel anything while looking at your pictures. The same is the case for eCommerce photography. For
Did you know that during the second quarter of 2019, Amazon generated sales of over $63.4 billion? That’s right — and if you want a slice of the profits, setting up an Amazon business is the way to go. You won’t need a huge amount of money, a large warehouse, or any business experience to get started. Selling private label products makes it easy to start generating profits without
What could happen for your Amazon business when you have the capital to invest in the right sales-boosting tactics? Do you feel like you are stuck in a rut with your Amazon business? It doesn’t take long before the excitement of owning your own business can fade when things aren’t going as you had expected. It gradually happens as you fully realize there’s never enough time or money to
Experts estimate that Amazon reviews drive 20% of the sales. This means each review you get is important; they even estimate one product review could be worth around $400 billion. Even negative reviews help you get more sales. A few negative responses make your item more believable. If all reviews are 5 stars, the customer can get doubtful. However, only 5% to 10% of customers leave a review. How
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