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Optimizing ACOS and ROAS to Scale Your Amazon E-Commerce Business featured image

Ch. 8: Optimizing ACoS and RoAS to Scale Your Amazon E-Commerce Business

We’ve come to the final chapter of this ebook. By this point, you already know how to leverage Amazon PPC to boost your e-commerce business. You’ll have learned many tips and tricks on how to launch ad campaigns and how to make them effective and sales-generating. To round things off, let’s talk about scaling your Amazon business. What Does Scaling Mean in Business? Scaling, in a nutshell, is making

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Developing Campaigns in Zon.Tools that Drive Revenue featured image

Ch. 7: Developing Campaigns in Zon.Tools that Drive Revenue

Chapters 1-5 discussed what Amazon Pay-Per-Click is and how it works. We also gave several tips on how to maximize the functions and tools of the advertising platform so that your e-commerce business can generate clicks, conversions, and sales in Chapters 3-5. Finally, Chapter 6 introduced Zon.Tools, a reliable and dynamic PPC campaign management and automation software. In it, we discussed at length how Zon.Tools can make Amazon advertising

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How Zon.Tools Becomes Your Optimizer featured image

Ch. 6: How Zon.Tools Becomes Your Optimizer

In this chapter, we discuss Amazon Sponsored Ads automation using our automated PPC management tool and enterprise analytics solution, Zon.Tools. The traditional way of creating an ad campaign (through the Amazon Campaign Manager) requires a lot of manual work. From proper campaign naming and structure to proper bid management, you’ll need to log-in to your Seller Central account and adjust them almost daily. Being hands-on with your Amazon Sponsored

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Ongoing Optimization and Advanced Techniques featured image

Ch. 5: Ongoing Optimization and Advanced Techniques

Having seen Amazon Pay-Per-Click Ads in Action, you must realize the enormous potential to run a successful e-commerce business through this online marketplace. Over 25,000 small and medium businesses around the world earned more than $1 million in sales in Amazon stores in 2018 alone (higher than 2017’s 20,000 SMBs).Nothing’s impossible: with smart ad management strategies and a little business savvy, in time you can be part of this

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Common Pitfalls to Amazon PPC Strategy featured image

Ch. 4: Common Pitfalls to Amazon PPC Strategy

The first run of your Amazon PPC campaign can give you a rush. Seeing your ad campaign generate clicks and leads and your sales numbers climb is certainly a cause for excitement and celebration. After launching your first few ad campaigns, however, you might notice that some aren’t performing as well as you’d hoped. Don’t panic or be discouraged; there might just be a few things you didn’t know

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Launch Basics and Targeting High-Value Keywords featured image

Ch. 3: Launch Basics and Targeting High-Value Keywords

Towards the end of Chapter 1, we briefly covered the basics of setting up an Amazon Ad Campaign: log-in to Amazon Seller Central, pick a product to advertise, set your budget and keywords, and click launch. In this chapter, we’ll break this down further for the benefit of those who’re starting from scratch. So, roll up your sleeves and let’s get started with Amazon Advertising. Launch Basics Amazon designed

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Ch. 2: Understanding PPC Terminology and Keyword Research

In this chapter, we will discuss how keywords factor into Amazon ads and why keyword research is vital to your campaigns. Now if you’re wondering why you need to get into the nitty-gritty of keyword research when paid ads are supposed to make your products visible to potential customers, here’s the simple answer: Amazon is very similar to Google, Yahoo, and Bing. Shoppers enter a keyword in its search

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The Basics of Amazon Advertising featured image

Ch. 1: The Basics of Amazon Advertising

When Amazon’s online selling site first came out in 1995, it described itself as “Earth’s Biggest Bookstore.” It came at a time when bookstores, like Barnes & Noble and Crown Books, were all the rage. Without the physical constraints of a brick-and-mortar shop, Amazon quickly dominated the online landscape with sales totaling $148 million in 1997. Today, Amazon has evolved from a bookstore to the largest online retailer. The

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About Zon.Tools

Zon.Tools is a full-scope enterprise automation and management solution for Amazon Sponsored Products.
It is the fastest, most advanced Amazon PPC Automation tool currently on the market.
It automates all Sponsored Products best practices and is flexible/granular enough to adapt to any PPC strategy or goal.

Ignite your Amazon Sponsored Products Ads!

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