1.3 Data Sets

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Seller Central Sales Attribution

Seller Central attribution Sponsored Product (SP) Campaigns Seller Central sales attribution is measured on a 7-day click-through attribution window. Meaning, if a user clicks on an ad, comes back up to 7 days later, and buys one of your products from your brand Amazon will attribute the sale to that campaign. Sales are attributed only to the last ad the user clicked (last touch attribution model). You pay for

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Hover Over for Actionable Data

1.3.4 – Hover Over for Actionable Data

   Transcription: We made a hover effect on any data point that is editable directly from the spreadsheet. For instance, if you want to edit the budget, you don’t have to open the pop-up and go on the edit screen. You can simply double-click on the budget here, which will bring you where you should be, and here you can just change your budget and save it.

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Data Discrepancy

1.3.2 – Data Discrepancy

We use Amazon API to retrieve the data and they offer 72 hours SLA*. From Amazon API team: “Our SLA* on performance metric is 24h. This means we may share up to date clicks, costs or impressions until after 24 hours. Furthermore, our SLA* on sales data is 72 hours. This means we may share up to date sales data until after 72 hours.” *A service level agreement (SLA)

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How to Read our Data Sets

1.3.1 – How to Read our Data Sets

   Transcription: Hello, and welcome to this video of the Zon Tools tutorial series. In this video I’ll explain how we present data, how you can read it, and what each of the elements mean. Right now, I chose to run this video at the campaign level. To get to the campaign level, you just open the left menu, click on campaigns, and you will be shown all

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About Zon.Tools

Zon.Tools is a full-scope enterprise automation and management solution for Amazon Sponsored Products.
It is the fastest, most advanced Amazon PPC Automation tool currently on the market.
It automates all Sponsored Products best practices and is flexible/granular enough to adapt to any PPC strategy or goal.

Ignite your Amazon Sponsored Products Ads!

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