3. Tips & Tricks

How to Structure your Sponsored Products Campaigns If we are talking about size variations (selling a pair of socks in different sizes but the same price), I would start with one PGN or EPBA set holding ALL KWs and ALL variations. After a while (30 to 60 days), simply pause the variations with the lowest CTR. Let’s now talk about variations that share some similar keywords BUT would also

Transcription: Good morning and welcome to another video of the Zon Tools Tips and Tricks Series. In this video I’d like to explain my view on how users should choose keywords, both for PPC, as well as keywords that you should first target in order to rank for. Something that I’ve seen a lot in the past 10 months working with you guys the users is a lot of

If you sell on ? Amazon you must know reviews ⭐⭐⭐⭐⭐ are a key component of your product success. Messenger Bots ? are a great tool that can help you organically grow the number of daily product reviews, improve your conversion rate and ultimately help you reach ? higher rankings. The strategy is simple: retarget your ? Amazon customers on Facebook and offer them a ?xx$ Gift Card Giveaway

Resources:A9 Pandora Document Transcription: Welcome to another video of the Zon Tools Tips and Tricks Series. In this video I’ll share insight of what I know about the Amazon A9 Algorithm. I’ll try to describe in details based on the documents my nephew shared regarding how A9 decides how and what to rank. I’ll explain why I think this may also affect the number of impressions you’re receiving. First

Transcription: In this video, I’m going to talk about search term collisions or keyword collisions and why you should avoid it. I’ll be using a screenshot provided by one of our users, of which I’ve deleted or covered all the important details about what he’s selling and what products he’s having in the ad groups and the keywords.   The important thing to understand is that as you see

Resources:Threshold Builder Transcription: Hello, and welcome to the Zon Tools Tips and Tricks Series. In this video, I’m going to show you how to use the Threshold Builder that I compiled for you guys. We’ll go through how to use the data that you already have for campaigns and products that you’re already running on your own set-up and use the data to fill in what we need to

3.1  How to use the Threshold Builder 3.2  Keywords (and Search Terms) Collision 3.3  A9 and PPC Impressions 3.4  Keywords Relevancy and how to choose them 3.5  Amazon Q4: How to KILL IT with Sponsored Products 3.6 How to Structure your Sponsored Products Campaigns 3.7 ACoS: How to Improve it with Improved Conversion Rate