The Sync API button. What does it do?
Assuming that you made some changes in Amazon, such as Updated bids, Changed a name on some campaigns or ad group, Added keyword, Removed keyword, Paused, or Archived, any of those changes will reflect instantly on our dashboard.
What you should do is to click Sync API.
Straightway, we download an updated report from Amazon which takes pretty much a second for us to do, and show you the data.
For your information, we generally update our data from Amazon very frequently, more than 10 times a day. So, if you do not click this button, we will still be able to see the changes on the subsequent system update.
Also published on Medium.