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Product Attribute Targeting is a new way to target manual Sponsored Product campaigns.

It allows sellers to buy impressions by bidding on ASIN or Category (brands, prices, and ratings).

Amazon advertisers have now more control over the way they target customers with Sponsored Product Ads using product targeting.

With product targeting, it’s easier to reach shoppers as they browse detail pages and filter search results for specific products similar to yours.

Learn how to best structure and manage these new PAT and EAT features!

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Also published on Medium.

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