Finally! On the Fly Bidding for Exact Match

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email
Important points:
 
  • Any NEW Campaign (created after 4th June) whether created on Seller Central or on Zon.Tools is now by default fully automated with Auto-Mate 3.0, including Exact match keywords
  • Any existing Campaign or PGN is still working the way it used to:
    – Auto-Mate 3.0 for Targets, Phrase, Broad
    – Keyword Guardian, Keyword Recycler, Big Nailer (Legacy Exact Automation) for Exact
  • You will now see a “Legacy Exact Automation” toggle that will allow you to switch any Exact keyword or campaign between AM 3.0 and the Legacy Exact Automation (KWG, KWR, BN)

You have now the flexibility to do one of these 3 things:

  1. rely on Zon.Tools automation the same way it has been up to today
  2. leverage AM 3.0 (on the fly bidding) on all your keyword and targets
  3. hybrid approach: use the Legacy Exact Automation on your first level exact ad groups and simply apply on the fly bidding on your first TEST ad group level

You will find the Toggle:

  • on the Rules pop-up
  • on keyword Bulk Action
  • at PGN creation
Easily switch between bidding strategy, when you need, the way you need, as granular as at Keyword level
 


We advise you to enable all your paused EXACT keywords (after setting proper Max. ACoS) and toggle “Legacy Exact Automation” so to take full advantage of AM 3.0.


Check our latest update to know more about how AM 3.0 works:

www.zon.tools/updates/on-the-fly-bidding-for-phrase-and-broad-matches-finally/ 

Or our Rule’s Parameter page to have an overall view on all our automations:

www.zon.tools/tutorials/1-basic-tutorials/1-1-automations-overview/1-1-8-rules-parameters/


Have a feature request? Post your Feature Request Here

 


Also published on Medium.

Stefano Starkel

Stefano Starkel

Online Entrepreneur leveraging Google Adwords PPC since 2011 and Amazon Seller across multiple markets since 2014, he’s the strategist and ideator behind Zon Tools engines. He has participated and presented at several high-profile Amazon “PPC” Focused masterminds and events.

Leave a Replay

About Zon.Tools

Zon.Tools is a full-scope enterprise automation and management solution for Amazon Sponsored Products.
It is the fastest, most advanced Amazon PPC Automation tool currently on the market.
It automates all Sponsored Products best practices and is flexible/granular enough to adapt to any PPC strategy or goal.

Ignite your Amazon Sponsored Products Ads!

Recent Posts

Follow Us

Latest Tutorial

Play Video

Sign up for our Newsletter